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Masses 1.0
Starting at $395
Designed in Brooklyn and assembled from the ground up using Swiss Movements.
Select a band
Our staple watch just got a facelift. The new 1.0 ties together classic elements of our favorite vintage watches and the bold nuances that make us Throne. Your new favorite watch is here.
About the 1.0

It’s back and better than ever. The brand new, redesigned 1.0 watch shows off a more distinctive and classic aesthetic than it’s sold out predecessor. Borrowing features from our chronograph 2.0 watch, the new 1.0 sports a domed crystal, pie-panned sub-dial second hand, and our signature “13” at midnight.

The new 1.0 is our sturdiest and most affordable watch yet. We worked nearly a year to refine and manufacture a rock-solid timepiece — while at the same time lowering the price.

Specs
  • Swiss Ronda 1064

  • Custom built dial with pie-panned subdial

  • Domed anti-reflective sapphire crystal

  • Intricate 3-piece hand set

  • Individually numbered, flush mounted case back

  • 40mm diameter, 20mm lug-width, 8mm thick

From the crown to the back plate to the domed sapphire anti-scratch crystal, the 1.0 was designed one detail at a time.
All of our watch bands come with our signature "X", even our nato and stainless steel bands.
We pair each watch with our favorite band.

You can select a different style below
Browse other 1.0 styles